4 document warnings2 things to verify

Dakota London — full diligence report

The average Dakota London unit reports $111k/mo in revenue.

Opening one costs $372k–$523k.

DisclosedItem 19 · 3 units reporting · Item 7 · 3 open units

company-owned outlets, not franchisees

Both figures are the franchisor’s own, straight out of the disclosure document. What is masked below is the rest of the analysis — and the capital check that follows measures your cash against that opening range.

12 sections · 88 cited figures · 9 operational tripwires · 10 diligence questions

Everything below is in the report. Every figure is cited to an FDD Item and page, and labelled with where the number came from. The labels are free. The numbers are what you are buying.

Franchise Edge automates franchise diligence. We read the franchisor’s own Franchise Disclosure Document — the filing a franchisor is legally required to hand you at least 14 days before you sign anything or pay anything — and run the work that takes a buyer weeks by hand: every disclosed cost, the unit economics behind the headline, the full fee stack, and what happened to the units that opened before you.

Your analysis is ready. The framework is below — every section, every cited figure, every question, exactly as it appears in the report.

New to FDDs? Here is what is in one

An FDD runs to 23 numbered Items and a few hundred pages. Four of them do most of the work in this report:

Item 7— what it costs to open, low to high. That is the range above, and it is the franchisor’s own estimate.
Item 19 — what units actually earn. A franchisor is not required to publish one at all; when it is missing, or when it reports profit where you expected revenue, that is itself a finding.
Item 20 — openings, closures, transfers and terminations, year by year. This is where churn shows up, and where a growth story either holds or does not.
Item 6 — the ongoing fees. Royalty and ad fund get quoted on a discovery call; the rest of the list usually does not.

Every figure in the report is cited to its Item and page, so you can check any of it against the document yourself.

Questions before you buy? jason@foundersplinko.com — a person, not a ticket queue.

Disclosedstated in this FDDDerivedour calculation from disclosed figuresBenchmarkour industry range, because the FDD does not disclose itInferredAI classification

Capital available

Drag to enter the capital you have available.

Against the total investment the franchisor discloses in Item 7. What it means for your loan, your coverage ratio and your payback is locked.

What it costs to open

17 locked

Item 7, as the franchisor states it. 17 line items.

Initial Franchise FeeDisclosedItem 7, p. 8Locked

Initial Training ExpensesDisclosedItem 7, p. 8Locked

Lease Deposit & Rent (3 months)DisclosedItem 7, p. 8Locked

Architect FeesDisclosedItem 7, p. 8Locked

ConstructionDisclosedItem 7, p. 8Locked

SignageDisclosedItem 7, p. 8Locked

Technology SystemsDisclosedItem 7, p. 8Locked

Professional Tools/SuppliesDisclosedItem 7, p. 8Locked

Opening Inventory PackageDisclosedItem 7, p. 8Locked

Fixtures, Furniture & DécorDisclosedItem 7, p. 8Locked

Preopening AdvertisingDisclosedItem 7, p. 8Locked

Utility DepositsDisclosedItem 7, p. 8Locked

Business Licenses & PermitsDisclosedItem 7, p. 8Locked

Professional FeesDisclosedItem 7, p. 8Locked

Insurance Premium (3 months)DisclosedItem 7, p. 8Locked

Additional Funds (3 months)DisclosedItem 7, p. 8Locked

Total investmentDisclosedItem 7, p. 8Locked

Buyer-fit underwriting

5 locked

What the deal asks of you, against what you told us you have.

Capital gapDerivedLocked

Loan neededDerivedLocked

Net worth requirementDisclosedItem 5Locked

Liquid capital requirementDisclosedItem 5Locked

Margin after fees, rent and debtDerivedLocked

The cash ladder — Item 19 top line

13 locked

13 rungs, monthly, from disclosed revenue down to what the operator actually keeps. Every rung is labelled with where its number came from.

1. Gross revenueDerivedLocked

2. − Franchise feesDerivedLocked

3. − Fixed monthly feesDerivedLocked

4. − Rent & occupancyDerivedLocked

5. = Margin after fees & rentDerivedLocked

6. − Cost of goodsDerivedLocked

7. − LaborDerivedLocked

8. − Other operating costsDerivedLocked

9. = Operating EBITDADerivedLocked

10. − Debt serviceDerivedLocked

11. = Cash after debt, before owner drawDerivedLocked

12. Debt-service coverage ratioDerivedLocked

13. Years to recover the build-outDerivedLocked

How you pay for it

9 locked

The loan this unit would need, and whether the unit can carry it.

Loan amountDerivedLocked

RateBenchmarkLocked

TermBenchmarkLocked

Monthly paymentDerivedLocked

Cash you put inDerivedLocked

Cash after debtDerivedLocked

Return on your cashDerivedLocked

Debt-service coverage ratioDerivedLocked

What this unit could supportDerivedLocked

Ongoing fees and hidden costs

15 locked

15 separate charges in the agreement. Most buyers find four.

RoyaltyDisclosedItem 6Locked

Brand fundDisclosedItem 6Locked

Local Marketing CommitmentDisclosedItem 6Locked

Technology FeeDisclosedItem 6Locked

Communication Management Program (SMS)DisclosedItem 6Locked

Ongoing Product Purchases (hair extension & hair care)DisclosedItem 6Locked

Stylist Training Fee (per new Stylist post-opening)DisclosedItem 6Locked

Conference Registration FeeDisclosedItem 6Locked

System Program Fees (loyalty/gift card/membership)DisclosedItem 6Locked

Reimbursement of Quality Assurance / Reinspection CostsDisclosedItem 6Locked

Noncompliance FeeDisclosedItem 6Locked

Liquidated DamagesDisclosedItem 6Locked

Renewal FeeDisclosedItem 6Locked

Remodeling / Renovation (periodic)DisclosedItem 6Locked

New Product or Supplier Testing FeeDisclosedItem 6Locked

What units actually make

1 locked

The franchisor's own numbers, and how wide the spread really is.

Units reportedDisclosedItem 19, pp. 30-34Locked

What we found in the document

0 locked

23 Items located and parsed. Every figure above cites one of them.

Item 1Item 2Item 3Item 4Item 5Item 6Item 7Item 8Item 9Item 10Item 11Item 12Item 13Item 14Item 15Item 16Item 17Item 18Item 19Item 20Item 21Item 22Item 23

Before you commit

2 locked

2 things this document cannot settle, and how to settle them.

Operational tripwiresItem 19 earnings basis

Locked finding

Operational tripwires

9 locked

9 clauses that change what you signed up for. 3 are rated high.

3 high6 medium

Locked finding

System scale and turnover

5 locked

Item 20, year-end.

Total unitsDisclosedItem 20, p. 35Locked

OpenedDisclosedItem 20, p. 35Locked

ClosedDisclosedItem 20, p. 35Locked

Changed handsDisclosedItem 20, p. 35Locked

Owner turnoverDerivedLocked

3 outlets is this record's reconstruction of the starting count, worked back from the year-end total and the year's openings and closures rather than read from Item 20 Table 1. Every rate below is a share of that starting count, not of today's. Check the reconstruction against Table 1 in your own copy.

Leaving — renewal, exit and transfer

Not yet read for this brand

Item 17 — how long you are in, what ends the agreement, what it takes to sell the business, and what you are still bound by after you leave.

How long you are inHow it endsHow you sell itWhat happens after

Who to call, and what to ask

9 locked

10 questions, grouped for operators running a unit today, operators who left last year.

What do you actually run for cost of goods, as a percent of sales?

Locked finding

Who runs it

3 locked

3 executives, with tenure and prior operating history.

Co-Founder & Chief Executive OfficerCo-Founder & Chief Operating OfficerVP of Franchise Operations

Locked finding

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