3 things to verifyFranchisor financials: moderate concern

Southern Steer Butcher — full diligence report

The average Southern Steer Butcher unit reports $169k/mo in revenue.

Opening one costs $376k–$797k.

DisclosedItem 19 · 5 units reporting · Item 7 · 9 open units

Both figures are the franchisor’s own, straight out of the disclosure document. What is masked below is the rest of the analysis — and the capital check that follows measures your cash against that opening range.

13 sections · 106 cited figures · 11 operational tripwires · 14 diligence questions

Everything below is in the report. Every figure is cited to an FDD Item and page, and labelled with where the number came from. The labels are free. The numbers are what you are buying.

Franchise Edge automates franchise diligence. We read the franchisor’s own Franchise Disclosure Document — the filing a franchisor is legally required to hand you at least 14 days before you sign anything or pay anything — and run the work that takes a buyer weeks by hand: every disclosed cost, the unit economics behind the headline, the full fee stack, and what happened to the units that opened before you.

Your analysis is ready. The framework is below — every section, every cited figure, every question, exactly as it appears in the report.

New to FDDs? Here is what is in one

An FDD runs to 23 numbered Items and a few hundred pages. Four of them do most of the work in this report:

  • Item 7— what it costs to open, low to high. That is the range above, and it is the franchisor’s own estimate.
  • Item 19 — what units actually earn. A franchisor is not required to publish one at all; when it is missing, or when it reports profit where you expected revenue, that is itself a finding.
  • Item 20 — openings, closures, transfers and terminations, year by year. This is where churn shows up, and where a growth story either holds or does not.
  • Item 6 — the ongoing fees. Royalty and ad fund get quoted on a discovery call; the rest of the list usually does not.

Every figure in the report is cited to its Item and page, so you can check any of it against the document yourself.

Questions before you buy? jason@foundersplinko.com — a person, not a ticket queue.

Disclosedstated in this FDDDerivedour calculation from disclosed figuresBenchmarkour industry range, because the FDD does not disclose itInferredAI classification
Drag to enter the capital you have available.

Against the total investment the franchisor discloses in Item 7. What it means for your loan, your coverage ratio and your payback is locked.

What it costs to open

16 locked

Item 7, as the franchisor states it. 16 line items.

Initial Franchise FeeDisclosedItem 7, pp. 11-14Locked
Travel and Living Expenses for Initial Training (Two Weeks)DisclosedItem 7, pp. 11-14Locked
On-Site Assistance FeeDisclosedItem 7, pp. 11-14Locked
Architectural, Mechanical and Electrical DesignDisclosedItem 7, pp. 11-14Locked
Lease DepositDisclosedItem 7, pp. 11-14Locked
Utility DepositsDisclosedItem 7, pp. 11-14Locked
Leasehold Improvements/ConstructionDisclosedItem 7, pp. 11-14Locked
Furnishings, Fixtures, and EquipmentDisclosedItem 7, pp. 11-14Locked
Exterior SignageDisclosedItem 7, pp. 11-14Locked
POS Set UpDisclosedItem 7, pp. 11-14Locked
Permits and LicensesDisclosedItem 7, pp. 11-14Locked
Legal and Accounting FeesDisclosedItem 7, pp. 11-14Locked
Grand Opening KitDisclosedItem 7, pp. 11-14Locked
Grand Opening AdvertisingDisclosedItem 7, pp. 11-14Locked
Additional Funds – Three MonthsDisclosedItem 7, pp. 11-14Locked
Total investmentDisclosedItem 7, pp. 11-14Locked

Buyer-fit underwriting

5 locked

What the deal asks of you, against what you told us you have.

Capital gapDerivedLocked
Loan neededDerivedLocked
Net worth requirementDisclosedItem 5Locked
Liquid capital requirementDisclosedItem 5Locked
Margin after fees, rent and debtDerivedLocked

The cash ladder — Item 19 top line

13 locked

13 rungs, monthly, from disclosed revenue down to what the operator actually keeps. Every rung is labelled with where its number came from.

1. Gross revenueDerivedLocked
2. − Franchise feesDerivedLocked
3. − Fixed monthly feesDerivedLocked
4. − Rent & occupancyDerivedLocked
5. = Margin after fees & rentDerivedLocked
6. − Cost of goodsDerivedLocked
7. − LaborDerivedLocked
8. − Other operating costsDerivedLocked
9. = Operating EBITDADerivedLocked
10. − Debt serviceDerivedLocked
11. = Cash after debt, before owner drawDerivedLocked
12. Debt-service coverage ratioDerivedLocked
13. Years to recover the build-outDerivedLocked

How you pay for it

9 locked

The loan this unit would need, and whether the unit can carry it.

Loan amountDerivedLocked
RateBenchmarkLocked
TermBenchmarkLocked
Monthly paymentDerivedLocked
Cash you put inDerivedLocked
Cash after debtDerivedLocked
Return on your cashDerivedLocked
Debt-service coverage ratioDerivedLocked
What this unit could supportDerivedLocked

Ongoing fees and hidden costs

17 locked

17 separate charges in the agreement. Most buyers find four.

RoyaltyDisclosedItem 6Locked
Brand fundDisclosedItem 6Locked
Local advertisingDisclosedItem 6Locked
Technology FeeDisclosedItem 6Locked
POS System FeeDisclosedItem 6Locked
Recipe/Safety FeeDisclosedItem 6Locked
Direct Ad TV Subscription FeeDisclosedItem 6Locked
IIF Importer App FeeDisclosedItem 6Locked
QuickBooks SubscriptionDisclosedItem 6Locked
Customer Loyalty Program CostDisclosedItem 6Locked
Minimum Grand Opening Marketing SpendDisclosedItem 6Locked
Local Advertising Requirement (1% of Gross Revenue)DisclosedItem 6Locked
Brand Conference FeeDisclosedItem 6Locked
POS System Upgrade CostsDisclosedItem 6Locked
Minimum Royalty PaymentDisclosedItem 6Locked
Management Fee (Step-In)DisclosedItem 6Locked
Liquidated Damages for Unauthorized ProductsDisclosedItem 6Locked

What units actually make

1 locked

The franchisor's own numbers, and how wide the spread really is.

Units reportedDisclosedItem 19, pp. 44-51Locked

What we found in the document

0 locked

23 Items located and parsed. Every figure above cites one of them.

Item 1Item 2Item 3Item 4Item 5Item 6Item 7Item 8Item 9Item 10Item 11Item 12Item 13Item 14Item 15Item 16Item 17Item 18Item 19Item 20Item 21Item 22Item 23

Before you commit

3 locked

3 things this document cannot settle, and how to settle them.

Operational tripwiresFranchisor financial conditionItem 19 earnings basis
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Franchisor financial condition

7 locked

7 findings from the audited statements.

1 medium
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Operational tripwires

11 locked

11 clauses that change what you signed up for. 3 are rated high.

3 high8 medium
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System scale and turnover

5 locked

Item 20, year-end.

Total unitsDisclosedItem 20, p. 52Locked
OpenedDisclosedItem 20, p. 52Locked
ClosedDisclosedItem 20, p. 52Locked
Changed handsDisclosedItem 20, p. 52Locked
Owner turnoverDerivedLocked

7 outlets is this record's reconstruction of the starting count, worked back from the year-end total and the year's openings and closures rather than read from Item 20 Table 1. Every rate below is a share of that starting count, not of today's. Check the reconstruction against Table 1 in your own copy.

Leaving — renewal, exit and transfer

Not yet read for this brand

Item 17 — how long you are in, what ends the agreement, what it takes to sell the business, and what you are still bound by after you leave.

How long you are inHow it endsHow you sell itWhat happens after

Who to call, and what to ask

13 locked

14 questions, grouped for operators running a unit today, operators who left last year, placing whoever answers the phone.

What do you actually run for cost of goods, as a percent of sales?
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Who runs it

6 locked

6 executives, with tenure and prior operating history.

Managing Member / FounderManaging MemberManaging MemberFractional Chief Marketing OfficerFranchise Support ManagerDirector of Operations and Business Coaching
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Southern Steer Butcher Franchise Review (2026): Cost, Item 19 Earnings, Fees — from the actual FDD