The average WetFuel unit reports $414k/mo in revenue.
Opening one costs $172k–$491k.
DisclosedItem 19 · 1 unit reporting · Item 7 · 1 open unit
company-owned outlets, not franchisees
Both figures are the franchisor’s own, straight out of the disclosure document. What is masked below is the rest of the analysis — and the capital check that follows measures your cash against that opening range.
Everything below is in the report. Every figure is cited to an FDD Item and page, and labelled with where the number came from. The labels are free. The numbers are what you are buying.
Franchise Edge automates franchise diligence. We read the franchisor’s own Franchise Disclosure Document — the filing a franchisor is legally required to hand you at least 14 days before you sign anything or pay anything — and run the work that takes a buyer weeks by hand: every disclosed cost, the unit economics behind the headline, the full fee stack, and what happened to the units that opened before you.
Your analysis is ready. The framework is below — every section, every cited figure, every question, exactly as it appears in the report.
New to FDDs? Here is what is in one
An FDD runs to 23 numbered Items and a few hundred pages. Four of them do most of the work in this report:
Item 7— what it costs to open, low to high. That is the range above, and it is the franchisor’s own estimate.
Item 19 — what units actually earn. A franchisor is not required to publish one at all; when it is missing, or when it reports profit where you expected revenue, that is itself a finding.
Item 20 — openings, closures, transfers and terminations, year by year. This is where churn shows up, and where a growth story either holds or does not.
Item 6 — the ongoing fees. Royalty and ad fund get quoted on a discovery call; the rest of the list usually does not.
Every figure in the report is cited to its Item and page, so you can check any of it against the document yourself.
Disclosedstated in this FDDDerivedour calculation from disclosed figuresBenchmarkour industry range, because the FDD does not disclose itInferredAI classification
Drag to enter the capital you have available.
Against the total investment the franchisor discloses in Item 7. What it means for your loan, your coverage ratio and your payback is locked.
What it costs to open
14 locked
Item 7, as the franchisor states it. 14 line items.
Initial Franchise FeeDisclosedItem 7, pp. 17-19Locked
Leasehold ImprovementsDisclosedItem 7, pp. 17-19 – Locked
Market Introduction Program and Opening AdvertisingDisclosedItem 7, pp. 17-19 – Locked
Furniture, Fixtures, and EquipmentDisclosedItem 7, pp. 17-19 – Locked
Computer SystemsDisclosedItem 7, pp. 17-19 – Locked
3 things this document cannot settle, and how to settle them.
The fee stackOperational tripwiresItem 19 earnings basis
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Operational tripwires
12 locked
12 clauses that change what you signed up for. 4 are rated high.
4 high8 medium
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System scale and turnover
5 locked
Item 20, year-end.
Total unitsDisclosedItem 20, pp. 61-62Locked
OpenedDisclosedItem 20, pp. 61-62Locked
ClosedDisclosedItem 20, pp. 61-62Locked
Changed handsDisclosedItem 20, pp. 61-62Locked
Owner turnoverDerivedLocked
1 outlets is this record's reconstruction of the starting count, worked back from the year-end total and the year's openings and closures rather than read from Item 20 Table 1. Every rate below is a share of that starting count, not of today's. Check the reconstruction against Table 1 in your own copy.
Leaving — renewal, exit and transfer
Not yet read for this brand
Item 17 — how long you are in, what ends the agreement, what it takes to sell the business, and what you are still bound by after you leave.
How long you are inHow it endsHow you sell itWhat happens after
Who to call, and what to ask
9 locked
10 questions, grouped for operators running a unit today, operators who left last year.
What do you actually run for cost of goods, as a percent of sales?
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Who runs it
2 locked
2 executives, with tenure and prior operating history.
Member / Founder-CEOMember / Founder-Director of Training